Case
Organic sales increased by +22.5% in a highly competitive footwear industry
For our client Shuz, operating in the highly competitive footwear market, we implemented our innovative 'Leverage Strategy'. This strategy integrates SEO and CRO to boost traffic while improving (organic) conversion rates. In this challenging industry where every click counts, our approach creates a 'leverage' effect where every improvement in organic traffic results in an increase in conversions. By focusing on this combined method, we were not only able to attract more visitors but also convert them more efficiently, despite the fierce competition in the footwear industry.
Who is SHUZ?
De geschiedenis van SHUZ begint bij het ontstaan van het bedrijf dat altijd binnen de familie is gebleven. Meer dan tien jaar geleden had Peter Schmit de beslissende invloed op de bedrijfsstrategie en had hij ten minste drie winkels in zijn bezit. Op dit moment staan de twee zonen, Wilmar en Marcel, aan het roer en bouwen zij SHUZ verder op de kennis en ervaring die zij over de jaren hebben opgedaan. Zij zijn bekend met de dynamiek binnen een familiebedrijven als Van Bommel en kunnen hier goed mee samenwerken.
Requirements
After years of minimal SEO efforts, we noticed a decline in our search rankings. Moreover, our existing pages, which were converting poorly, were attracting most of the organic traffic. There was an urgent need to improve this situation!
Approach
With this project, we deployed our 'Leverage Strategy', a combined approach of SEO and CRO to increase both traffic and conversion rates. This strategy results in a multiplying effect, with each increase in organic traffic causing a much bigger increase in conversions.
For SEO, we focused on extensive keyword analysis and refining the site's content to improve online visibility. By examining user behaviour, we ensured that the content was not only attractive, but also matched what visitors were looking for. We also addressed the technical aspects of the website for better performance.
At the same time, we intensified efforts on CRO. We ran A/B tests on various elements of the page, streamlined the navigation process to drive engagement and conversions. Through continuous monitoring and adjustments, we ensured that visitors had an optimised experience, which benefited conversion.
This combined approach of SEO and CRO through the leverage strategy not only increased traffic, but also made this traffic more valuable through improved conversion rates, which resulted in significant returns for Shuz and highlighted the effectiveness of combining SEO and CRO.
Read below what results this case produced for SHUZ